SEO & The Future of Search

Moving from "Blue Links" to Generative Answers.

My work focuses on Generative Engine Optimization (GEO), which is optimizing for both Google and the AI LLMs that are replacing traditional search.

I am focused on:

► Entity Optimization: Teaching AI who you are, not just what keywords you use.
► Structured Data: The code that speaks directly to machine learning models.
► Programmatic SEO: Scaling quality content for complex systems.

Current Status: Building data architectures at
Inductive Automation